An older man with gray hair appears in the foreground with the FC Barcelona crest and the Nike logo on the blue background.

Nike Pressures Laporta to Make a Galactic Signing and It's Not Isak: 'The Signing Is...'

The multinational and the blaugrana President want a great player to increase the brand's level

Barça Continues Working to Restore Economic Normalcy. With Joan Laporta, the club has closed various agreements that have allowed for a progressive improvement in the accounts. Although the path is still long, Barça has managed to take important steps toward a more sustainable situation, despite currently exceeding the Fair Play limits.

Joan Laporta, dressed formally, at a press conference on a FC Barcelona platform.
Laporta's Plan | @FCBarcelona_es

Aware of this situation, the sports management is already planning new departures in the summer market to continue alleviating the wage bill. Andreas Christensen or Ansu Fati should leave the club this coming summer. Neither of them are considered by Flick, and their departure would free up space in the salary cap.

The Contract with Nike Gives Barça a Breather

One of the great news for the club was the signing of the new contract with Nike, sealed a few months ago. This agreement has become the most lucrative in soccer history, and represents an important financial relief for Barça. With a contribution exceeding 100 million euros (€100 million) per season, the alliance with the American brand is a very important economic support.

This contract not only allows the club to improve revenue, but it has also strengthened the institutional relationship between Nike and Barça. The sports brand wants to remain linked to the club's resurgence and has shown its willingness to support ambitious projects.

The American Multinational and Laporta Want a Star

With an economy in the process of recovery and greater stability, Laporta wants to return Barça to the forefront of world soccer with a high-profile signing. Both from the presidency and the sports management, it is considered essential to incorporate a world-class star to relaunch the club's image. In this line, Nike would also be interested in collaborating to facilitate the arrival of a great figure.

The goal is to enhance the Barça brand internationally and strengthen Flick's great project. The arrival of a high-profile signing would have a multiplier effect both in sports and commercial terms, something that Laporta and his team consider essential to consolidate the club's institutional growth.

The World Star They Both Want

In this regard, according to 'El Nacional', the great objective that Laporta and Nike are handling is Erling Haaland. The Norwegian forward recently renewed with Manchester City until 2034, but there are factors that could facilitate his departure in the medium term. One of them is the possible departure of Pep Guardiola, whose contract with City ends in 2026.

Therefore, Barça is already thinking about attempting to sign Haaland for 2026, coinciding with the end of Lewandowski's contract. The club believes that by then the accounts will be much more balanced and the margin for making a significant investment will be greater.