Atlético de Madrid's Planning for the Next Season Is Already Underway. Diego Pablo Simeone has personally requested the arrival of a new forward who fits his play style. The rojiblanca sports management has replied by highlighting the name that should lead the project.
The Team Needs to Strengthen Its Attack After an Irregular Season. The Argentine coach considers it essential to incorporate a player capable of making a difference in the opponent's area. They are not looking for a mere companion, but a piece that can lead the offensive front.

An Emergence That Doesn't Go Unnoticed
In Atlético's Offices, the Priority Is Clear. The target is a forward who has excelled in European soccer for his power, goal-scoring instinct, and ability to create danger in every action. His numbers and performance haven't left anyone indifferent.
At the club, they believe his style fits perfectly into Simeone's system. They aim to complement a player like Julián Álvarez and, in the process, compensate for the drop in performance of other key players. The investment would be high, but the bet is fully justified.

The Cost of the Operation Seemed a Difficult Barrier to Overcome. The interested club knows that his clause is around 100 million, although a figure close to 70 could be enough to release him this summer. However, unexpected help could unlock the signing.
Nike, Atlético de Madrid's main sponsor, has decided to get fully involved in the move. After renewing its sponsorship contract, the sports brand wants to strengthen the club's image by promoting the arrival of a new media idol.

Barça, in the Background
Another European Giant Had Also Been Closely Following the Forward. From Barcelona, his signing was considered, but other sporting and economic priorities have halted any immediate move. Hansi Flick's new project is looking at other more urgent positions.
That indecision has been taken advantage of by Atlético. While Barça is pondering, at the Metropolitano, they are speeding up contacts to close the operation as soon as possible. The idea is not to give room to other big clubs that have also shown interest.

Advanced Operation, Decision Near
From the Player's Camp, They Are Aware of the Growing Interest. The forward wants to make the leap to a major league this summer, and the LaLiga option appeals to him. At his current club, they know it will be difficult to retain him if a convincing offer comes in.
In Madrid, they are working to close a deal before other candidates present more competitive proposals. Nike's direct involvement in the operation could be decisive in tipping the balance. They don't want to repeat mistakes from other markets.

The Operation That Seemed Difficult Is Getting Closer to Being Finalized. Simeone's Express Request Has Found an Echo in the Rojiblanca Board, and the Push from Its Main Sponsor Has Been Key. In an increasingly demanding market, any advantage counts.
After probing the European market, studying various options, and measuring each step, Atlético de Madrid has already decided on its star move for the attack. Viktor Gyökeres, forward of Sporting de Portugal, is very close to wearing the rojiblanco. And this time, Barça will only be able to watch from a distance.