While he keeps dazzling on the field, off the field he has also become an unstoppable figure. His new team isn't a club, but rather a brand that will link him for an entire decade.
The announcement has caused a real earthquake among the giants of the sports market. For months, several brands have fought to make him their global image. Finally, the balance has tipped in favor of the one that has best understood his media impact and commercial potential.
Barça already considers him an institutional gem, but now his dimension transcends soccer. This deal positions him as one of the young people with the greatest potential on the planet. All thanks to an explosive combination of talent, charisma, and maturity unusual for his age.
The figure no one expected: a contract at a world star level
Lamine has gone from promise to symbol in less time than many take to make their debut. His goal against France in the Euro Cup was a statement of intent. In every appearance, he shows that his growth is as unstoppable as his boldness on the field.
The signed deal extends for 10 years and is valued at over €32 million. That means that, without touching a ball, he'll earn more than €3 million a year just from advertising. Very few players his age can even imagine such a figure.
The most striking thing is that it's not just about campaigns or occasional appearances. The collaboration includes international tours, his own collections, and absolute prominence at global events. The goal is clear: to make Lamine the face of a generation.
From the field to the shop windows: the Lamine phenomenon goes far beyond Barça
The brand has chosen him as the emblem of its next ten years of commercial strategy. It has chosen not just a player, but an icon in the making. His charisma and connection with young audiences make him the perfect ambassador for the new era.
During his recent visit to Shanghai, Lamine sparked a frenzy at every public appearance. Hundreds of fans waited for him at the hotel, in stores, at events. Everything pointed to something big about to be announced, and now the secret has been revealed.
With this move, his image transcends borders and becomes established in the global collective imagination. He's no longer just "the pearl of Barça," but also a global symbol. This contract confirms it in a resounding way.
The media signing of the year... not in the transfer market
While departures, renewals, and signings are being debated in Barça's offices, Lamine signs what could be his most important deal. It not only guarantees financial stability, but also control over his image and freedom to build his own story. That, in the digital era, is worth more than many goals.
The figures are impressive, but so is the context. At his age, very few players can negotiate as equals with global brands. Lamine has done it, has won it, and has done it in a big way.
What's that new team that has signed him? Nothing less than Adidas, which has secured Lamine Yamal as its new global star. The German giant thus gets ahead of Nike and other competitors, securing the talent of the future... today.