Barcelona is certain that its forward line needs a strategic overhaul ahead of next season. Robert Lewandowski, although he remains an attacking reference, is nearing the end of his professional career. His age and physical wear force the club to look for a high-level alternative with potential.
The blaugrana sporting management, led by Deco, has set its sights on one of the continent's most sought-after forwards: Julián Álvarez, current striker for Atlético de Madrid. He has talent, international experience, and a highly valued competitive character according to Hansi Flick.
Julián arrived at the Metropolitano in 2024 from Manchester City after a deal valued at about €75 million. Since then, he has been a key piece for Diego Pablo Simeone, offering versatility and effectiveness in the attacking front. However, recent events have caused a possible shift in his immediate future.
Club World Cup and tension in the environment
Atlético's disappointing performance in the last Club World Cup has set off certain alarms in the red-and-white locker room. The team was eliminated earlier than desired and several players showed their frustration publicly. Among them, Julián Álvarez did not hide his discomfort with the lack of ambition and tactical clarity.
Sources close to the forward assure that he is seriously considering a change of scenery in 2026. In recent statements, the Argentine admitted that playing at Camp Nou would be "a dream come true." His admiration for Leo Messi and the emotional connection with Barça could weigh heavily in his final decision.
From the club's executive offices, this opportunity has not gone unnoticed. Deco and Laporta have already studied his contractual situation and the available room for maneuver. The player's entourage would view a transfer favorably if Barça manages to present a solid sporting project.
Natural replacement for Lewandowski
Hansi Flick's plan is to carry out a natural transition between the veteran Polish striker and his heir. Julián Álvarez could share minutes with Lewandowski for a season and then take on the attacking leadership. His ability to adapt to different systems makes him a signing of great strategic value.
At Barça, they value his ability to press high, move between lines, and finish in tight spaces. In addition, he can play both as a pure "9" and out wide, providing flexibility to the scheme. Flick believes that his addition would be key to keeping the team's competitiveness in Europe.
Economically, the operation is not simple, but it is not ruled out. The blaugrana club would try to negotiate a payment in installments or include players to lower the transfer fee. At Atlético, they know that keeping Álvarez will be complicated if the player insists on changing clubs.
Deco speeds up blaugrana interest
Deco has held informal talks with representatives from the player's entourage, gauging his willingness to negotiate. Barça understands that it can't compete financially with other European giants, but it trusts its sporting project. The option to be a starter in a young and ambitious team appeals to the Argentine.
Julián has a contract until 2029 with Atlético de Madrid, but his release clause could be activated in the summer. Laporta has made it clear that signings must be smart and sustainable, without putting finances at risk. This move would be studied as a safe bet in the medium term.
In addition, his relationship with several South American internationals at Barça could facilitate his integration. There is optimism in the locker room about the possible arrival of a player with so much competitive potential. The connection with Messi also reinforces the emotional component of a transfer with great symbolism.
Barça doesn't want to miss this opportunity
The blaugrana sporting management is willing to act decisively if Julián Álvarez confirms his desire to leave. Everything suggests that his cycle at Atlético could end earlier than expected, especially if major titles are not achieved. His personal ambition drives him to seek new challenges at the highest level.
At Barça, they see him as the perfect forward to lead the next generation alongside Nico Williams and Lamine Yamal. Pending official confirmations, contacts are progressing and the operation is gaining momentum within the club. Significant progress could be made in the coming months.
Julián Álvarez's profile is gaining ground as the new attacking reference in the post-Lewandowski era. At 25 years old, with experience and a hunger for titles, he has everything to succeed at Camp Nou. If Barça manages to close the deal, this would be one of the major moves of summer 2026.