Joan Laporta is clear that his project doesn't end with his term in 2026. In fact, the leader has already begun preparing his candidacy for reelection in the upcoming presidential elections. After management that has economically stabilized the club, Laporta knows that to ensure his reelection, it's not enough to just clean up the finances and return Barça to the elite.
It's also essential to bring excitement to the fans, something that goes beyond the numbers. The president is aware that Barça needs to become a global benchmark again, and for that, good sports management and a competitive team are key. Renewing the club's image and returning to glory in competitions like the Champions League are his main objectives.
The Generational Change of the "9," Laporta's Great Challenge
With the financial situation much more controlled after the sale of assets and other economic moves, Laporta is now looking to take the next step. For this, one of the crucial aspects is transfer a great center forward, who can replace Robert Lewandowski in the future.
The position of 9 is essential for Barça, and although the Pole remains a reference, the club knows it will need a renewal in that position for the coming years. Laporta is aware that he can't afford to fail, as the center forward will be the central piece on which the attack will be built alongside Lamine Yamal.
The Dream of Haaland Slips Away
Laporta's dream for this position was, without a doubt, Erling Haaland. The Norwegian forward, considered one of the best scorers in the world, represented the great jewel of the market for Barça.
However, this dream has definitively faded, as Manchester City has announced his renewal until 2034 with a historic contract. This contract extension, with astronomical figures, has left Barcelona without one of its great options to strengthen the forward line. Haaland, who was in the orbit of many of the great European clubs, stays at City for many more years, forcing Barça to seek alternatives.
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Faced with the impossibility of transfer Haaland, Barça has to focus its efforts on other options. In this regard, Alexander Isak and Viktor Gyökeres have been names that have surfaced in recent months as possible reinforcements. However, the club is also evaluating another option, and that is Benjamin Šeško, the young Slovenian forward who plays for Leipzig.
Benjamin Šeško has been compared to some of the best young forwards in Europe due to his physical power, goal-scoring ability, and great soccer projection. Despite the economic difficulties and competition, Joan Laporta is determined to strengthen the center forward position, aware that a successful transfer can make a difference.