FC Barcelona is already moving toward the future. Joan Laporta is clear about who should lead the new phase after Robert Lewandowski's departure. It is Julián Álvarez, forward for Atlético de Madrid and one of the most desired names on the international scene.
The Argentine is at the top of the list of priorities for the blaugrana sports management. Laporta and Deco have designed a medium-term plan where the arrival of a new '9' is the axis of a new cycle. All eyes are on the world champion with Argentina in Qatar.
An ideal profile for Flick's style
Julián Álvarez fits everything Hansi Flick has requested for his game model. The German coach wants a forward who not only finishes but also participates in the build-up. He needs a player with high pressure, constant movement, and competitive character.
At Atlético, Julián has proven to be much more than a scorer. He moves between lines and creates spaces intelligently. His attitude is impeccable, and his versatile profile allows for multiple offensive variants.
At Camp Nou, they believe he would be the perfect signing to lead the attack after the Lewandowski era. His characteristics meet the demands of the new Barça. His performance already supports him as one of the best strikers in Europe.
Laporta already knows the figures Atlético de Madrid is handling. The Colchonero club is not willing to negotiate easily, especially not with a direct rival. Although there is no formal offer, the player's entourage is already aware of the blaugrana interest.
The estimated cost of the transfer would be between 100 and 120 million euros. An amount that is currently unaffordable for Barça. But if the economic plan is executed, it could be addressed without compromising the club's balance.
Barça needs economic leeway
The operation will only be possible if the club manages to free up salary mass or activate a new lever. The sale of an important player during the next summer is also considered. This would generate the necessary margin to start the operation without obstacles.
The return to Camp Nou will be key to strengthening the accounts. The club trusts in new income from ticket sales, subscriptions, and sponsorships. This boost would help prepare the ground for top-level signings.
At Metropolitano, they are not willing to facilitate his departure. Diego Simeone considers him an essential piece for his project. He believes Julián should be the new reference for the Rojiblanco attack.
Therefore, Atlético would only consider his departure through an absolutely irresistible offer. Barça knows this and is moving cautiously. The pressure will not be economic but sporting and emotional.
Barça's only hope lies in the player's will. From his entourage, a change is not ruled out if Atlético doesn't compete for titles. Julián wants to aspire to everything, and if Barça offers a competitive project, the door will be open.
Laporta's star signing
If everything aligns, Julián Álvarez will be Barça's big move in 2026. Laporta envisions him as the ideal replacement for Lewandowski. The fans would welcome him as an absolute star.
At Camp Nou, they see him as more than just an impactful signing. They consider him a strategic bet to rebuild the club's greatness. A way to show that Barça remains a top destination for the world's best.